The Influence of Online Ratings and Reviews on Realtors to Potential Buyers Who Need a Real Estate Agent

The Influence of Online Ratings and Reviews on Realtors to Potential Buyers Who Need a Real Estate Agent The Influence of Online Ratings and Reviews on Realtors to Potential Buyers Who Need a Real Estate Agent

Real estate agents have multiple ways for home buyers and sellers to access them online, but nowadays that isn’t enough anymore. Multiple studies have proven that consumer reviews of services and products are more compelling than any other type of marketing. To see if this applied to real estate agents as well, ZipRealty surveyed over 2,500 online home buyers to find out how often they use online review sites, what would compel them to contact an agent they found online, and more.

When asked, “How often do you use review sites like Yelp or Angie’s List?”, 38% answered never, 34% answered not often, 18% answered somewhat often, and 10% answered very often.

When asked, “What would most likely make you choose to contact a real estate agent found online?”, 62% responded the agent has great reviews that seemed like they were clearly posted by real customers, 22% responded the agent is active in the community, 8% responded the agent has impressive credentials, 5% responded the agent’s “about me” bio is well written, and 4% responded that the agent has posted glowing comments about their service from anonymous clients.

When asked, “What factors would lead you to leave an online review for a real estate agent?”, it was observed that 65% chose if they gave me excellent service, 19% chose if they gave me average to poor service, 12% if they personally asked me to, and 5% chose if the company they worked for asked me to.

When asked, “If an agent online had many five star ratings but only a few two star ratings, would you still want to contact them?”, 38% replied somewhat likely, 33% replied very likely, 19% replied yes, 9% replied not likely, and 2% replied no.

When asked, “If you had received a recommendation for a real estate agent simply by word of mouth, would you do an Internet search to read more about them before you called?”, 43% responded yes, 28% responded very likely, 16% responded somewhat likely, 10% responded not likely, and 3% responded no.


Current Article on Real Estate Marketing Strategy Help and Examples Both Online and Offline

Current Article on Real Estate Marketing Strategy Help and Examples Both Online and Offline Current Article on Real Estate Marketing Strategy Help and Examples Both Online and Offline

The thought of marketing yourself as a real estate agent might make you scratch your head because you just don’t know where to start. In this case it is vital that you use effective marketing to increase your client base. Here are some tips to increase your visibility in person and through the internet in 10 ways.


1.)    Make your brand easy to recall through business cards, mugs, and various personalized giveaways. This will make it very hard for people to forget your name.

2.)    Host open houses to showcase your real estate skills. It is possible that someone might be impressed with your work and dedication, and become your future client.

3.)    Use word-of-mouth to publicize your work. This is one of the best ways to broaden your connections and create a larger client base.

4.)    Create brochures to spread the word to everyone. There are always people who are looking for a house who do not know which real estate agent to hire, so make sure to catch their attention with your flyers.

5.)    Place ads about your business in newspapers. No matter what area you work in, the newspaper is read by many people, so you are bound to get someone who is interested in hiring you as their real estate agent.


6.)    Set up a website to enhance your online reputation. You can add a page to your website with reviews of your services, which will make people more likely to contact you.

7.)    Make a blog and fill it with relevant and updated content. This will create more traffic to your website and ultimately give you more clients.

8.)    Create a subscription to your online newsletter. If you send an email every once in a while this will remind people of you.

9.)    Take advantage of social networking sites and spread the word. Social media sites like Facebook, Twitter, and Google + can help you create traffic as you fill them with content. If you put links to your real estate website then you will receive a lot more attention.

10.) Network with other agents through blogs and forums. It is a good idea to connect and communicate with as many people as you can in your field if you want to help your marketing campaign be more successful.

Marketing takes a lot of effort and it does not happen overnight. Keep yourself dedicated and eventually you will see great results.


Differences between a First Time Householder and a Move-up Buyer

Differences between a First Time Householder and a Move up Buyer Differences between a First Time Householder and a Move up Buyer

If you are considering buying a home, you may have noticed that there are many options, like being a first-time buyer or a move-up buyer. Each has their pros and cons, but it might be difficult to decide which may be best for you. In order to help, here are some statistics about typical first time homeowners and move-up buyers.

It was found that the average age of a householder is 33 years old, and, in the same study, it was concluded that the average income of the first-time buyer is $64,074 and that nearly two-thirds of first-time buyer households receive incomes that are between 50% and 150% of the AMI. On the other hand, the average age of move-up buyers is around the age of 45 and their average income is $84,170. Their ratio of household income to the area median income (AMI) has a score of 1.5.

In regards to family and personal life, 31% of first-time buyers have a spouse and children, and households containing only one person are twice as likely to be male headed and households of a single parent are twice as likely to be female headed. Demographically, it has been found that around two-thirds of first-time buyers are white non-Hispanics, 11% are black non-Hispanics, and 15% are white Hispanics. For move-up buyers the average household size is 2.7 persons.

The percentage of first-time buyers that were previously renting is about 77% of the population and the homes they had purchased had a median value of $150,000, with two-thirds of them buying homes lower than $200,000 in value and the median square footage being 1,500. Moreover, 17% of move-up buyers, with their average of higher income, spent more than $500,000 on their homes, which reportedly only 6% of first-time buyers could ever afford.

After conducting a survey it was found that 79% of first-time homebuyers bought single-family detached houses, 11% purchased townhouses, and another 11% chose to buy condominiums. Nearly 86% chose to buy an existing house, while the others purchased a speculatively built home or a custom one. There was a time when first-time homeowners made up nearly half of all existing home sales, but the percentage has dropped to 35%, according to the National Association of Realtors report. It is a hard choice to make on which type of buyer you might want to be but hopefully this information has helped you choose which one is right for you.